The Scan section is dedicated to the main phase of horizon scanning – the systematic process of searching for, collecting, and analyzing information on emerging issues from diverse sources. Here, you can gather signals from news outlets, academic publications, curated web feeds (which you can manage to include or exclude specific sources), as well as forums and blogs.
The Link section is your hub for establishing connections and identifying patterns in your curated data. Here, you can create links between signals and trends as well as between trends and trend clusters. This process enhances the structural coherence of your analysis and facilitates deeper insights into emerging patterns.
The Organize section focuses on structuring trends and forming coherent trend clusters. Here, you can generate an overview of the trends you've collected, organizing them within a STEEP (Social, Technological, Economic, Environmental, Political) analysis to ensure a balanced and comprehensive perspective. While STEEP serves as the default framework, the platform provides flexibility to add or remove specific fields, allowing you to custom categorize to meet your analytical requirements.
The Rate section allows you to assess trends and trend clusters using flexibly customizable criteria tailored to your analytical framework. After selecting, categorizing, clustering, and linking your entities, this step enables you to assign ratings based on flexible metrics that suit your foresight objectives. You can also add comments to each rating, providing context and deeper insights behind your evaluations.
The Involve section supports participatory approaches by enabling collaboration with teams and external stakeholders. Here, you can set up Ideation Requests – shareable links that invite external contributors to submit signals or trends. As submissions are received, they populate this section, allowing you to review them and decide whether to accept them into your collection. This feature is particularly valuable for integrating diverse perspectives from stakeholders or experts, enriching your foresight process with insights drawn from their specific experiences and fields of expertise.
The Visualize section offers an adaptable overview of your evaluated trends and trend clusters, allowing you to tailor the presentation to your specific analytical needs. After completing the evaluation step, this area enables you to interpret your data through various customizable visualization tools.
The Monitor section allows you to systematically track established trends by defining individual search parameters. It automatically monitors instances where your search queries are mentioned in your selected sources over time across various STEEPMC categories, providing a comprehensive view of trend developments.
In the final step of your professional trend analysis, the Report section enables you to generate custom-made reports with extensive personalization options. Design your own front and back covers, select all or specific signals, trends, or trend clusters to include, and incorporate images or import your own PDFs. Once you've defined the structure of your report, you can easily download it.